As a King of Prussia rental property owner, you understand that good marketing is crucial for attracting the best renters. And if you haven’t used virtual tours yet, you’re missing out! Providing potential tenants with virtual tours of your rental properties is a fantastic way to let them see what they’re getting before visiting.
We’ll outline the benefits of virtual tours for your rental property marketing and explain why every property owner should use them.
Virtual Tour Basics
A virtual tour provides a digitally rendered exploration of a rental property. Unlike photographs that show the property from a single angle, virtual tours offer a detailed look into every room.
Studies show that renters are interested in virtual tours of rental properties. Zumper’s findings show that more than 70% of renters would rent an apartment sight unseen if they could view it via a 3D virtual tour.
Types of Virtual Tours
Virtual tours give potential tenants an immersive way to explore your rental properties. They allow potential renters to gauge the space and determine if it fits their needs without an in-person visit.
There are three primary types of virtual tours: 360-degree virtual tours, 3D virtual tours, and virtual reality tours.
- 360 Virtual Tour. A 360 virtual tour consists of a single panoramic image created from multiple photographs. These tours enable potential tenants to see a whole room in one image and click and drag to explore. Creating 360 virtual tours is easy and relatively affordable, making them a good choice for property managers new to virtual tours.
- 3D Virtual Tours are more immersive than 360 virtual tours. They enable potential tenants to virtually tour the property as if they were on-site. These tours are generated by taking many photos of a rental property and assembling them with special software. While it may seem complex, many user-friendly tools and services are available to guide you. Given the time and effort involved, three-dimensional virtual tours are typically used only by high-end rental properties.
- Virtual Reality Tour. The most recent and immersive form of virtual tour is the virtual reality (VR) tour. These tours allow potential tenants to don a VR headset and explore the property as if they were walking through it. While VR tours are not yet widespread, they are becoming more popular as VR technology becomes more accessible.
What are the benefits of virtual tours?
- Convenience. Virtual tours provide significant relief from the usual hassle of property tours. Potential tenants can view your rental properties comfortably from their homes or during work hours. This is particularly useful for out-of-state or international renters who find it difficult to arrange physical tours.
- 24/Hour Availability. Potential tenants can access virtual tours anytime, 24/7. This means they can tour your rental properties at their own convenience, without scheduling around your availability. This tool is powerful, providing them with flexible viewing options.
- Increased Engagement. It is proven that virtual tours enhance engagement. Websites with virtual tours keep potential residents engaged longer than those without.
- Improved SEO. Along with greater engagement, virtual tours can enhance your rental property’s SEO. Google rewards fresh content, and incorporating a virtual tour into your property listing is an excellent way to add new content and improve your search rankings.
How to Optimize Your Virtual Tours.
- Quality Matters. Ensure that your images and videos are high-quality, steering clear of low-resolution or blurry photos. To give potential tenants a clear view of your rental properties, use high-quality virtual tour content.
- Include a Call to Action. Place a call to action (CTA) at the end of your virtual tour. A CTA is a message or button that motivates potential tenants to take the next step, such as scheduling a showing or reaching out for more information. Adding a CTA makes it more likely that potential tenants will choose to rent from you.
Virtual tours let potential tenants explore your rental properties without having to visit them physically. Real Property Management Varanasi can help you promote your King of Prussia properties and boost your chances of finding great, dependable tenants. Contact us online or call 215-770-2707 today!
Originally Published on July 22, 2022
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